Domain Authority Checker: What Is It and How to Use It?
A domain authority checker is a useful online tool that allows you to check the “authority” of any domain name. Domain authority is a concept that measures the “strength” and “rankability” of a domain name based on its backlink profile. Domain authority is not a metric used by Google or other search engines, but it can help you estimate how likely your website is to rank well in organic search results.
Why Do You Need a Domain Authority Checker?
There are several reasons why you might want to use a domain authority checker, such as:
- To compare your domain authority with your competitors and identify potential gaps or opportunities in your SEO strategy.
- To monitor the progress and effectiveness of your link building campaigns and see how they affect your domain authority over time.
- To evaluate the quality and relevance of the domains that link to your website or that you want to acquire links from.
- To find out the registration data and contact details of the domain owners or registrars.
How to Use a Domain Authority Checker?
Using a domain authority checker is very simple and straightforward. All you need to do is:
- Enter the domain name you want to check in the search bar of the tool.
- Hit enter or click on the check button.
- The tool will then analyze the domain name and display its domain authority score and other related metrics.
Some domain authority checkers may also provide additional information, such as:
- The Page Authority (PA) score, which measures the “authority” of a specific page on a domain name.
- The ranking keywords, which show the keywords that the domain name ranks for in organic search results.
- The top pages by links, which show the pages on the domain name that have the most backlinks from other domains.
- The discovered and lost links, which track the changes in the backlink profile of the domain name over time.
- The top linking domains, which show the domains that link to the domain name the most based on their own domain authority scores.
- The keywords by estimated clicks, which estimate the amount of organic traffic that the domain name gets from its ranking keywords.
Where to Find a Domain Authority Checker?
There are many online tools that offer domain authority checker functionality, such as:
- Moz - A free tool that allows you to check the domain authority, page authority, ranking keywords, and more of any domain name. Moz is one of the most reputable sources of domain authority data, as it has its own industry-leading web index and algorithm to calculate this metric.
- Ahrefs - A comprehensive tool that provides various SEO-related services, such as domain authority checker, backlink checker, keyword explorer, site audit, rank tracker, etc. Ahrefs has its own metric called Domain Rating (DR), which is similar to domain authority but based on its own web index and formula.
- ICANN Lookup - A tool that uses the Registration Data Access Protocol (RDAP) to provide registration data for domain names and Internet number resources. You can also use it to check WHOIS information, contact details, abuse reports, etc.
A domain authority checker is a helpful online tool that helps you check the “authority” of any domain name. By using a domain authority checker, you can compare your domain authority with your competitors, monitor your link building progress, evaluate your backlink sources, and find out more information about them. You can find many free and reliable domain authority checkers on the web that offer different features and functionalities. Try them out and see which one suits your needs best.